Increase customer loyalty and boost your bottom line
Even the toughest machinery components suffer from wear and tear over time, which can lead to unwanted repair costs for customers, unwanted downtime for
tradespeople and lost sales to business owners.
Whether it’s routine maintenance or a complete engine overhaul, Briggs & Stratton has one piece of advice: insist on nothing less than genuine replacement
parts.
“Like any good investment, a piece of equipment only retains its worth when it is maintained to the standard by which it is manufactured,” says Kevin Kelly,
Briggs & Stratton’s Category Manager – Parts and Accessories.
“Take the time to explain to customers the importance of maintaining the quality of their investment by using genuine spare parts and you could see some
substantial benefits.”
Some aftermarket parts are built to a cost, so fit and quality are often sacrificed. Also, some may restrict the engine from performing to its maximum
potential, can increase fuel consumption, and could end up costing the consumer more in the long run.
“Aftermarket brands will do the job to an extent, but at what cost to the integrity of the engine, its reliability, and its quality? Manufacturers invest
a lot of time and money in developing the best possible end product and have a range of parts and accessories to support the range,” Kevin says.
“They’re just like the parts used when the equipment was built – and quite simply they’re the best option when it comes to maintaining quality and performance.”
Peace of mind is the key message dealers and retailers need to remember when advising customers of the advantages of using genuine Briggs & Stratton
parts.
“You don’t want your fire fighting pump or generator to give you trouble, or not perform to its best, when you need it most because of an aftermarket part.
Customers trust their dealer to give them the correct part, advice and service,” adds Kevin.
For customers who are concerned that genuine spare parts may cost more than aftermarket options, simply remind them that they will get what they pay for
– and may not be happy with the result, as aftermarket parts are not made to the same OEM specifications.
“Make sure the customer understands that aftermarket parts are made to a price point, which could mean they may not perform to the same OEM standards,”
Kevin says.
“Educate customers that, while they may save a few dollars now, it may cost them more in the long run. This high quality approach helps to maximise customer
uptime and keeps equipment operating with maximum efficiency.”
Kevin advises dealers and retailers to keep the conversation positive. “Remind the customer of the benefits of using genuine spare parts and the reason
that they chose a Briggs and Stratton product in the first place – quality, integrity and reliability.”
Briggs & Stratton’s genuine spare parts range is extensive and includes items such as:
- Air filters
- Fuel filters
- Oil filters
- Valves
- Cleaners
- 2-stroke and 4-stroke oils and lubricants
- Switches
- Spark plugs
- Starter Repair kit
- Engine Service kit
- Let’s Get Started kit
- Starter rope and grip
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment.
Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer,
manufacturer and marketer of lawn and garden, turf care and job site products through its Simplicity®, Snapper®, Ferris®, Murray®, Allmand™,
Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.
For more information visit the website at www.briggsandstratton.com.au
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