New group a game-changer for turf buyers
Specifying and buying turf is about to become a whole lot easier from March 2014 with the launch of a new national group of growers offering industry best
practice and a uniformly branded range of turf.
Lawn Solutions Australia (LSA) brings together the collective wisdom and knowledge of Australia’s leading accredited turf producers — some with 30-plus
years’ experience — under a single banner to supply nationally branded turf varieties, as well as a range of value-add products and services.
The group and its exclusive turf brands have been developed off the back of the success of Australia’s No. 1 soft-leaf buffalo, Sir Walter. All the members
of the new group are Sir Walter growers, and are promising the same ‘gold standard’ of performance in a new range of turf brands, lawn care products
and services.
It’s good news in an industry where turf varieties quickly change in the market or are branded differently across the country, causing confusion among
specifiers and customers.
“Currently there are nearly 70 turf varieties in the Australian market, with more on the way,” says LSA Business Manager, Simon Adermann.
“Each of our members will grow and sell the most appropriate turf varieties for their local regions, but they will be marketed under our uniform, national
brand names.
“It will make it a lot easier for our commercial industry bodies to specify turf, particularly for statewide or national tenders and supply contracts,”
Mr Adermann said.
The Lawn Solutions Australia ‘house of brands’ is made up of:
- Sir Walter soft-leaf buffalo;
- Nullarbor Couch Commercial, Nullarbor Sport, Nullarbor Home;
- Platinum Zoysia;
- Eureka Kikuyu;
- Tropical Carpet Grass; and
- RTF Fescue.
To further assist commercial customers, architects and national specifiers, Lawn Solutions Australia growers will also supply a range of value-added products:
- Turfgro premium turf underlay;
- The Big Green Bag offering compost, bark, stones and soil for those smaller, harder to access areas; and
- a wide range of lawn care products.
The group is also setting a new benchmark for direct customer service through The Turf Guy. The Turf Guy will be a mobile customer service provider, making
small turf deliveries, doing quotes and measuring up jobs, arranging preparation for turf installation, supplying fertiliser and other lawn care products,
and generally making sure customers are getting everything they need in the way of support.
“The launch of Lawn Solutions Australia will be a game-changer for our industry and our customers,” says Adermann.
“We’re taking the Australian turf industry to a new level of professionalism, and our commercial customers will be the big winners.”
To find the turf and turf care products that are right for your needs, send an email to info@lawnsolutionsaustralia.com.au, browse
the extensive website at www.lawnsolutionsaustralia.com.au or phone 1300
883 711.
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