Real men wear pink

The National Breast Cancer Foundation (NBCF) is challenging men all over Australia to “pink-up” and raise money for vital breast cancer research.

Real men wear pink

To drive the campaign the Foundation has launched a new community service announcement and digital assets featuring five “real men” who have taken up the
challenge in support of the women in their lives.

Ben Hayes’ wife, Libby, is the National Breast Cancer Foundation’s longest standing employee and started wearing pink to support his hard working wife.

“After seeing the NBCF become such an important part of Libby’s life, I felt it was time to man up and take the challenge,” he explains.

“I want to see more tradies get involved by getting their hands on their own Bisley Workwear shirt and brightening up worksites across the country.”

According to NBCF CEO, Carole Renouf, men as partners, fathers, brothers or friends are often overlooked in the breast cancer experience.

“The problem is that men are incredibly hard to reach and reluctant to talk about their journey, their experience of being thrown into the caring role
and their feelings about not being able to fix it,” said Ms Renouf.

“Real Men Wear Pink is about getting men to “pink-up” and actively do something to help change the future of breast cancer,” she said.

“It can be as simple as registering at and wearing a pair of pink
business socks, don a pink tie for the day or stepping it up and getting around town in a pink tuxedo. Challenge yourself, your mates, get creative,
the choice is yours” said Ms Renouf.

Through the Real Men Wear Pink campaign, Aussie blokes can help NBCF move closer towards its goal of zero deaths from breast cancer by 2030.

To get involved, register a fundraising page at

Real men wear pink

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