Kärcher Professional – the next step in innovation

With a history steeped in innovation and quality, Kärcher have been leaders in cleaning technology since 1950, when the company released its first hot-water pressure washer.

Since then, they have continued to build on their success with a strong focus on innovation and high performance products.

The Kärcher Professional range features awide range of cleaning solutions including vehicle cleaning systems, drinking water treatment, scrubber driers, vacuum sweepers, industrial cleaning systems as well as Kärcher’s famous high pressure cleaners and vacuums.

To further develop the Professional brand and product offering in Australia, the range is being re-branded under a new prominent industrial grey (anthracite) to distinguish it from the consumer range.

The familiar Kärcher branding is synonymous with the quality expected by some of Australia’s most equipment dependant operations in the commercial and industrial sectors. Not just limited to cleaning businesses, the mining and automotive industries, as examples, rely heavily on the Kärcher Professional offering.

With the branding change of Kärcher Professional, they have made another step in the right direction by providing high quality cleaning solutions to the equipment-reliant industries across Australia.

Andrew Callinan, Professional Business Manager for Kärcher Australia, said that moving away from the iconic yellowrepresents much more than a simple stylistic change.

“Branding Professional in anthracite clearly separates it from the yellow of the Home and Garden products and communicates a strong sense of professionalism,” he stated. “Kärcher Professional is a new look, with new products but the same Kärcher quality.”

In addition to the new-look Professional range, they are about to open Kärcher Centers in locations across the country to reinforce their customer-oriented approach.

“The Kärcher Centers will hold the entire product range whilst offering support for dealers, retailers and the end user,” Mr Callinan concluded.

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